Established in 1968, Matson Tea began as a single shop in Maharaj Gunj, Srinagar, operating as Mattoo Sons—a commission agent and exporter of green and black teas. Over time, Matson Tea strengthened its presence in the region, initially focusing on a B2B business model before gradually expanding into B2C and modern trade.

With consistent growth and a commitment to quality, Matson Tea established itself as a leader in the tea industry, supplying corporate clients, hotels, and cafés. Recognizing evolving consumer preferences, we pioneered the blending of herbal teas in the region, becoming the first company from the valley to introduce these unique flavors to the market.

Backed by over five decades of expertise, Matson Tea has evolved into a distinguished brand, catering to a diverse range of sectors, including B2B, modern trade, corporate, and hospitality industries. Our flagship products, Kashmiri Kehwa and Noon Chai, have gained widespread recognition and continue to be our most sought-after offerings.

With a vision to make authentic Kashmiri teas accessible beyond regional borders, we have expanded our reach to international markets, supplying our premium teas to countries such as the UAE , USA, Mexico and various regions in Africa. As we embark on our next phase of growth, we are actively developing an e-commerce platform, enabling customers worldwide to experience the rich heritage and authenticity of Matson Tea.

Our mission remains clear—to ensure that Kashmiri Noon Chai and Kehwa are available to every Kashmiri community residing outside the valley while making Matson Tea a globally recognized brand.